

Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.
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