Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
March 22, 2022
Author Archive
Cindy Skach
Fractional CMO from Skach Marketing Group |
Fractional CMOs are experts at removing distractions from smart people so that they can focus on value-adding work. Her goal is to help teams run more efficiently, raise profits, and get you back to innovating without the commitment of a full-time employee.
Follow on LinkedIn
| Visit her website
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
March 22, 2022
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
March 22, 2022
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
March 22, 2022
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
March 22, 2022
Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
March 22, 2022
Leadership Rock: Build your marketing budget
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
March 22, 2022
Leadership Rock: Define core marketing metrics
We’re talking about creating core metrics so you can be more efficient in what is reported and measured and tracked within marketing.
March 22, 2022
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
March 22, 2022
Leadership Rock: Craft Your Vision Statement
Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.
March 16, 2022
