Marketing Budget

Why it Matters

If you know what’s giving you positive ROI (return on investment), you can do more of it.

If you know where you’re leaking cash, you can plug the holes and reallocate your time and money to tactics that give you a better return.

The first step, of course, is figuring out how much everything costs you and what benefit it provides.

What to Look for

With a clear budget it should be clear how your marketing spend impacts your KPIs and progress towards your vision.

You should be able to answer questions such as:

• Cost per acquisition: how much does it cost you to get a subscriber?
• Cost per lead: how much does it cost you to get a qualified lead?
• ROI: what is your total return on investment?

Next Steps

Download the excel worksheet and start documenting! Let me know if you see any surprises or a-ha moments in the lesson comments!

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Make a copy of this Google Sheet.