Assess Your Competitors

Assess Your Competitors

We expect this exercise to take an average of 15 minutes for each company you review.

We start with competitors because it makes it easier to see your own deficiencies when you see what others are doing. It’s as simple as that.

In this section you’ll learn:

• What to look for on social networks
• How to organize your data for easy side-by-side comparison

Start by watching the video tutorial and then download your “Social Media Scoring Worksheet” and get started! If you need help, pop a note in the comments.

We’re here with you!

Pro Tip

If you’re not intimidated by Excel, head over to the Advanced Module and download an excel workbook that calculates everything for you.