As you work through your social media tasks, here are some resources we use constantly that might be of help to you:
Hootsuite: Posting to FB, TW, LI.
TweetReach: Checking hashtag popularity reach.
Yoast SEO: Adding default social sharing images to blog posts on your WordPress site.
ClicktoTweet: Embed tweetable statements in your blog posts.
Bit.ly: Use to shorten links when needed.
Facebook DeBugger: Use to test page URLs to see what the default social sharing image and text look like; can also be used to clear the Facebook cache.
Hootsuite: Create multiple streams on your Hootsuite dashboard including one for listening to your audience and your social community.
Google Analytics: Google Analytics Academy to learn the basics of digital marketing reporting.
Hootsuite Academy: Get certifications in social media marketing and the platform itself.
HubSpot Academy: HubSpot has some excellent courses in digital marketing channels, and we highly recommend working through any and all that interest you.
Google Analytics: Tracking visits and conversions from social media to your site.
UnSplash: Free images with appropriate usage licenses.
Envato Elements: Fantastic resource if you need more graphics (monthly subscription).
Canva: Great for beginners and NOT graphic designers.
Photoshop: Recommend using the PSD files provided for most social post images.
Design Pickle: Perfect for production graphics (like blog images, infographics, etc.) It’s like having a part-time graphic designer on staff.