Resources

Resources

As you work through your social media tasks, here are some resources we use constantly that might be of help to you:

 

Posting

Hootsuite: Posting to FB, TW, LI.

TweetReach: Checking hashtag popularity reach.

Yoast SEO: Adding default social sharing images to blog posts on your WordPress site.

ClicktoTweet: Embed tweetable statements in your blog posts.

Bit.ly: Use to shorten links when needed.

Facebook DeBugger: Use to test page URLs to see what the default social sharing image and text look like; can also be used to clear the Facebook cache.

 

Listening

Hootsuite: Create multiple streams on your Hootsuite dashboard including one for listening to your audience and your social community.

Google Analytics: Google Analytics Academy to learn the basics of digital marketing reporting.

Hootsuite Academy: Get certifications in social media marketing and the platform itself.

HubSpot Academy: HubSpot has some excellent courses in digital marketing channels, and we highly recommend working through any and all that interest you.

 

Tracking

Google Analytics: Tracking visits and conversions from social media to your site.

 

Graphics

UnSplash: Free images with appropriate usage licenses.

Envato Elements: Fantastic resource if you need more graphics (monthly subscription).

Canva: Great for beginners and NOT graphic designers.

Photoshop: Recommend using the PSD files provided for most social post images.

Design Pickle: Perfect for production graphics (like blog images, infographics, etc.) It’s like having a part-time graphic designer on staff.