Intro to Image Alt Text
Intro to Image Alt Text When you upload an image to your website you’ve probably seen fields for Alt Text and Title Text. Why Alt Text and Title
August 7, 2021
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Docs
Intro to Image File Naming
Intro to Image File Naming When we talk about SEO, we want to leverage the crap out of everything. Sometimes it’s more time consuming like
August 7, 2021
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Intro to Image Types
Intro to Image Types Images are largely misunderstood. So here’s the quick run down of what you need to know starting with image TYPES. There
August 7, 2021
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Intro to SEO Meta Descriptions
Intro to SEO Meta Descriptions This is the companion to last week’s overview of titles. Generally we write descriptions for humans. I kind of consider
August 7, 2021
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Intro to SEO Meta Titles
SEO Titles It’s Iterative Here’s our philosophy about websites in general. They are iterative. If what you’re working on is better than what you had,
August 7, 2021
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URL Basics
URL Basics URLs are a lot more interesting than just the address to your website. Let’s run through the structure and why each piece matters
August 7, 2021
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Your Ideal Customer Avatar (ICA)
Let’s Talk About Your Ideal Customer Avatar (ICA) You’ve probably done this exercise before, but I’d like to revisit it with a twist. Think about
August 7, 2021
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Your Digital Marketing Tech Stack
Your Digital Marketing Tech Stack Let’s talk about tech. What do I mean? I mean the software, apps, integrations, websites, extensions, widgets, plugins, etc you
August 7, 2021
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Your Digital Marketing Toolbox
Your Digital Marketing Toolbox Why do I need to know all of this? You might ask, but Michelle, why do I need to know all
August 7, 2021
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Introduction to SEO
Remember, digital marketing is so much more than just social media. To leverage digital marketing we want to mix and match tactics to reach our
August 1, 2021
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