Foundations First Program Details & Options

Everything you wanted to know about the program so you can choose the right path for your business goals. 

Why Foundations First?

A no-BS approach designed to keep you in control.

You want control, but...

You aren't a trained marketer. You love your business and are ready to learn what you need to fully leverage marketing. You've tried hiring agencies but were left with an empty wallet and disappointment.

Don't worry, we're not an agency.

Foundations First is a marketing development program that guides B2Bs to know exactly what to do, and why to do it...to stop throwing away time and money on marketing tactics that don’t work.

Cindy and Michelle Preparing for Marketing Presentation
Get more out of every marketing effort when your marketing foundations are in place.

Your process to go from scattered & unsure to clear & confident marketing:

Find out what's keeping you stuck.

Every engagement starts with a proven audit process to find out exactly what’s blocking your progress.

Feel proud of your new marketing plan.

You’ll be confident in knowing exactly what will happen, when, and why with your detailed marketing project plan.

Get it done on your own or with help.

Strategic and technical marketing leaders are ready to guide you through your marketing plan as little or as much as you need.

Find out what's keeping you stuck.

Every engagement starts with a proven audit process to find out exactly what’s blocking your progress.

Feel proud of your new marketing plan.

You’ll be confident in knowing exactly what will happen, when, and why with your detailed marketing project plan.

Get it done on your own or with help.

Strategic and technical marketing leaders are ready to guide you through your marketing plan as little or as much as you need.

Find Out What's Keeping You Stuck

Our proven Foundations First audit process aligns all marketing levels so you can fix costly cashflow leaks. 

We start with leadership issues and dig deep all the way through tactical execution. 

This is not just marketing theory. We get in the weeds and your entire marketing team levels up. 

"Before working with Foundations First, there was a sea of things that needed to be fixed. Now, everything that needs to be fixed is prioritized, contextualized with stats, and part of a structured game plan."

Stephanie Hofmann | Marketing Manager, Evergreen Aviation & Space Museum

Leadership

It starts at the top with leadership. You need clarity to communicate your goals all the way to the execution team. You also need to trust the data and information coming back up so you can make strategic decisions.

Our process identifies costly leaks at the leadership level.

Do you know why you exist and how to articulate that vision?

How have you measured success, what needs to be put in place to get a clear picture of progress?

Are you getting a positive return on your investment?

Management

Your goals are clear and you know your KPIs. Do you have the right messaging framework, target market clarity, and the right team to reach those goals? 

Is your brand messaging and visual identity clear and consistent?

Who do you serve best? Who do you love working with?

How are your products positioned?

Where are skill set gaps internally and with existing vendors?

Are marketing and sales teams aligned?

What’s your differentiating factor?

Are you leveraging your strategic partners?

Execution

Don’t worry, we get in the weeds and dig in to your marketing execution foundations to identify if you have the right mix of tactics to reach the goals set by leadership.

Often these tactics are misaligned and operate in silos. We look for brand message inconsistencies, waste, and missed opportunities.

What tools are you using to run your marketing efforts? What can be shut off, consolidated, or updated?

Are you tracking meaningful metrics?

Is your website structured to resonate with your target market?

(Search Engine Optimization) How do your digital assets look to Google?

What content resonates with your target market? How can you get more from your content?

What’s the most effective way to use social networks?

How are you using email? Is it effective? Are you using your CRM across the company?

How can you use paid ads to reach your ideal customers?

How should you use trade shows, speaking events, or traditional PR?

Do sales sheets, pitch decks, ebooks and white papers communicate the right message?

Your Custom Tactical Marketing Plan

This is your six month marketing project plan. It’s built with your resources in mind and plenty of detail so you can follow the recipe.

Armed with our research, the Foundations First team builds your customized project plan. We prioritize tasks by what’s missing or broken, what’s required to move forward, and opportunities to leverage.

This isn’t fluff. This is exactly what you need to do.

The in-depth tactical marketing plan gave a clear set of objectives, KPIs and tasks that ensured my success. That strategic foundation created a culture of self-sufficiency where we are able to make ongoing, solid business decisions.

Elaine McGhee | Marketing Manager, VisibilEDI
B2B Marketing Audit and Marketing Plan
B2B Tactical Marketing Plan

Strategic & Tactical Support

A plan is great, but who will actually do the work?

Every client’s infrastructure is different. We’ve designed our support packages to give you the exact support you need based on your audit findings.

Spending money on coaching with Foundations First means we can take care of the basic stuff in house and keep learning new things. If there are one off hi-tech tasks, their team can happily carry them out and we can credit our monthly coaching time to take advantage of this, so we can keep our costs in check and our marketing constantly improving.

Rel Vild | Marketing Coordinator, Hydro Innovations
Support package options:
  • Ask Us Anything Email Support

    Unlimited email support. If we can answer it in an email, ask away!

  • On-Demand Support

    Schedule one-on-one training or mentoring sessions whenever you need. Great if you need a sounding board or want technical training.

  • Fractional Marketing Director

    As your fractional marketing directors, we'll project manage your tactical marketing plan. Perfect for B2B leaders serious about getting foundations right but lack an in-house marketing director.

  • All-In Marketing Team

    We’ll handle everything from strategy to even the smallest of tactics. This is basically a marketing team in a box. If you need to get up and running quickly, borrow our entire team and go to market with seasoned experts.

What the Solution Sounds Like

Client
Testimonials

“Our marketing efforts have gone from good yet misaligned to GREAT, synchronized and strategized!

Tatum Garino
Tatum Garino Communications Manager
Northlake Partners, LLC

“The most significant improvements are in our productivity–knowing what to do in what order, knowing how to do each step, and being confident that we’re moving in the right direction.”

Tom Schecter
Tom Schecter COO
Much Smarter

“...spending money on coaching with the Foundations First team means we can take care of the basic stuff in house and keep learning new things.”

Rel Vild
Rel Vild Marketing Coordinator
Hydro Innovations
    VisibilEDI EDI Management
    Before working with Foundations First, we didn’t have a well-defined path forward to launch our marketing program in a strategic way. Then, after our first meeting, expectations of what we were embarking on became clear. The plan was articulated, resources assigned, and immediate progress happened. While we have much room to grow on how creative we can be with the campaigns, having a solid foundation to build from is invaluable.
    Dean Hill

    VisibilEDI, healthcare EDI transaction management solution

    Meet some of the brands we love working with:
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