Just a couple of quick steps to help you choose a topic that will resonate with your audience.
We consider this pre-work so you have a topic in mind when you start writing.
Choosing your own topic is difficult. People usually have no clue where to begin or have too many ideas!
To get started, make a list.
Once you have your list, you’re going to group them into topic clusters. You’ll likely end up with 2-5 groups of content.
To choose your final topic, pick the one that is in your area of unique brilliance. Think about your specialty. Doing so keeps you focused on what you’re really good at, and it’s easier. This saves you time and it informs your audience without confusion.
Need a handout? We’ve included some to keep you focused. Check out the Materials tab.
Downloads: Blog Post Idea Brainstorm Worksheet