Your Audience Persona and Why it Matters

Your Audience Persona and Why it Matters

Personas aren’t just a buzz word. Let’s look at what they are and how to practically use them.

Watch the video and if you haven’t formally documented your Ideal Customer Avatar, we’ve included a template for you to download and fill out.

Blogging is a way to reach, engage, and inspire action from your ideal customer. Content marketing is all about your ideal customer. What do they need? How can you solve their problems? What keeps them up at night?

Whether you know who your ideal customer is, or if you’ve never done this exercise before, we’ve included a worksheet to help you through the process. Fill out the worksheet with as many details as possible.

After completing the worksheet, you’re going to want to refer to this every step of the way. From blogs to social posts, remember this persona to focus your message.