Hear from our clients.
Hear from our customers in their own words how they shifted the way they approach their marketing.
The plan was articulated, resources assigned, and immediate progress happened. While we have much room to grow on how creative we can be with the campaigns, having a solid foundation to build from is invaluable.
Foundations First was single-handedly the best investment I have made in my business.
The program helped me see every corner where my branding was muddied and confusing my potential clients. We worked through all the channels and discovered where we were currently spending our time and money and getting mediocre results.
After finding the holes in my marketing efforts, I got a rock-solid plan on how to get back on track. "Plan" is a gross understatement. The program included what I should STOP doing and where to redirect that energy. It showed me how to break down the efforts to move forward, informed and empowered that my messaging will hit in all the right ways.
We were given templates and tools for any task that needed it. The road to complete change was laid out in painstaking detail. We could see that it was going to be a lot of work but the steps were bite-sized and doable. We felt like and knew that we could do it because it was laid out so clearly.
I feel so confident we will reach more of our ideal clients with a clear message of how we are the only ones that can help them in our special way. This was a complete transformation for us and the way we approach marketing. We are emerging a stronger team on a targeted mission.
When tackling a project this big, the tactical marketing plan design makes the big tasks (where many people are involved) very simple, manageable, and realistic. I can’t imagine trying to go through this process without this framework.
The prioritized tactical plan better positions me to be able to tackle those things that need to be done now, which increases my productivity and confidence.
Secondly, Michelle is fantastic at keeping us moving along. Where we might stop and take a hiatus, she keeps gently pushing us along, and shows us what we need to know to keep improving.
Before working with Michelle, I wasn’t convinced that the people guiding us for our web presence (mainly SEO) were overly beneficial. It turns out I was right – spending money on coaching with Michelle means we can take care of the basic stuff in house and keep learning new things. If there are one off hi-tech tasks, Michelle’s team can happily carry them out and we can credit our monthly coaching time to take advantage of this, so we can keep our costs in check and our digital presence constantly improving.
The 3 most significant improvements in our business since hiring Michelle:
1. Highest annual revenue EVER in our business – even during covid!
2. Much greater digital presence and double the online enquiries
3. A better understanding of email marketing and the platform we use
4. Increased social media presence sending customers to our website
Before working with Michelle, we didn’t have a vision for the future of our marketing efforts and, for the marketing efforts we’d already made, we didn’t know how to determine whether or not they were successful. Now, we have a solid foundation that helps us put our best marketing foot forward, we have a system for tracking and analyzing campaigns to determine their success and make any necessary tweaks, and, most importantly, we have a strategized vision for our future marketing.
The three most significant improvements in our marketing efforts thanks to Michelle and the Foundations First team have been the increase in our number of qualified leads, the improved efficiency in content creation and planning thanks to our newly defined direction and the newfound CONFIDENCE we have in what we’re putting out into the world.
Michelle and her team are responsive, agile, and collaborative. We are treated as partners, not just clients. Before we started working with Michelle three years ago, our team had gut feelings on the effectiveness of our campaign's efforts that were more correlation, not causation.
After bringing Michelle on board, we have data-driven metrics to measure the total impact, which we can then adjust depending on our intended outcome. We've set baseline targets that allow us to understand our true potential.
Michelle brings such a wealth of knowledge and experience to every project. She's always willing to do the research and legwork to give the best advice and recommendations possible or take the time to teach us how to manage our campaigns internally, so we fully understand how to set goals and conversions.
She's a god damn gem. Any company would benefit from engaging with her company.
Before we started working with Foundations First, we had a big-picture goal for what we wanted to accomplish, but we didn't have a plan. Now we have a plan, and it's working for us!
The most significant improvements are in our productivity--knowing what to do in what order, knowing how to do each step, and being confident that we're moving in the right direction. Being mentally prepared to go through the process of marketing is, in my opinion, the most important step to getting the marketing outcome you want. So this is the best result we could have asked for from working with a marketing consultant.
A little background: my father and I have been partners in a tutoring practice for the last decade, and have been fortunate enough to keep a pretty full practice with a minimal marketing outlay, and certainly no coherent overarching strategy. The consequence of that was a little bit of complacency...and when it came time for us to start creating the digital analog to our successful, but minimalist, offline sales funnel, we were lost. We had a decent amount of the language we wanted to use, and virtually nothing else.
A few weeks ago, we took the first meeting and requested the audit. Michelle came back to us with a massive presentation about everything we were doing suboptimally (or, in a lot of cases, not doing at all), and provided the kind of detailed step-by-step roadmap that only comes from someone who a) absolutely knows what they’re doing, and b) absolutely gives a damn about doing it right.
The audit came with a thoroughly researched explanation of what our competitors were doing (and, most importantly, what she intuited they were doing wrong) and how we could exploit their fundamental marketing weaknesses to our advantage, and with the built-in flexibility of a few different tracks for if we decided to take a more cash-heavy or labor-heavy approach in the near term.
And the kicker was the list of eighty-nine tasks she recommended completing over the course of the next several months to make sure every facet of our marketing was going to run smoothly and in sync with all the others.
We walked into the first meeting with a goal in mind but not really knowing what we were supposed to do first, second, third...and now we know exactly what to do and when. It was, quite frankly, inspiring. I cannot recommend Michelle highly enough. And I’m already through about 40% of the items on the list. (What can I say? We were pumped!)
Foundations First helped me stop wasting effort on things that were just shots in the dark, which cost time and money. Now, I’m focused, more effective, and I save time and money!