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Recommended reading for B2B marketing & beyond.
We find these books especially helpful.
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Why we like it: If you need a reminder to niche down and specialize, look no further. Not only are the stories fantastic, Mike provides tools for conducting customer research to make sure you focus on your absolute ideal customers.
Get Different: Marketing That Can’t Be Ignored!
Why we like it: Even though we spend a lot of time in the digital world, Mike reminds us to think about marketing in some really cool, and often old school, ways. My copy is packed with Post-It notes and I’m guessing yours will be too.
Why we like it: I started this gem while on vacation and to be honest I might have been more interested in the book than the sunny beach in front of me. It is that good. It’s an inside look at how the mind works and how we can leverage it to take bigger swings in business and in life. This is a must-read for anyone looking for their next-level life.
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