Foundations First Marketing

Understand marketing in a way that doesn't suck the joy out of running your business.

We help B2B entrepreneurs fall in love with marketing through practical strategy, tools, & team training.

When you learn to leverage marketing, magic happens...

Ho-hum customers turn into raving fans.

When you attract and nurture your ideal customers you build loyalty because you serve them best. You do not waste time on not-ideal customers.

Product development is faster & more focused.

When you’re doing marketing right you understand your audience inside and out and can quickly prioritize your product development initiatives.

The sales cycle shortens & win rate improves.

When you attract the right prospects they are pre-sold and ready for you – making sales a smooth ride.

Focus on the right things, not more things.

The proven framework bridges the gap between marketing strategy and tactics so you stay focused on what matters most. 

Absolutely all efforts are centered around your singular vision – where you want to go. If a tactic isn’t going to get you closer to that vision, you simply don’t do it. 

If you’re ready for a lean, strategic approach to marketing, we’ll show you how to get it done.

Marketing advice is easy to find.

Knowing what to do and how to do it is a different story.

In this free 90-minute session we'll teach you the framework that will make you think twice before hiring an agency or increasing ad spend.

We recognize growing pains.

We’ve spent 10 years developing a proven process to fix the root of most major marketing problems…and it’s not because you aren’t posting on social media enough.

By working with over 120 companies across industries, we’ve figured out why some get stuck and waste money. We help solve those problems so companies can show up—and show up with confidence.

We built our marketing operations framework to bridge the gap between marketing strategy and tactics so you (and your team) focus on the right things, not more things.

VisibilEDI EDI Management

“We didn’t have a well-defined path forward to launch our marketing program in a strategic way. After our first meeting, expectations of what we were embarking on became clear….having a solid foundation to build from is invaluable.”

Dean Hill

President
VisibilEDI

“Our marketing efforts have gone from good yet misaligned to GREAT, synchronized and strategized!

Tatum Garino

Communications Manager
Northlake Partners, LLC

90 minutes can save you thousands.

In this free 90-minute session we’ll teach you the framework that will make you think twice before hiring an agency or increasing ad spend.
Meet some of the brands we love working with:
Enterprise Consulting
Accurate Building Maintenance

Featured Marketing Resources

Marketing Foundation Cracks eBook

eBook: 5 Signs You Have Cracks in Your Marketing Foundation

Find out if your marketing is costing you time and money due to cracks in the foundation.
Quarterly Marketing Checklist

Checklist: Quarterly Marketing Checklist

Use this every quarter to check your marketing foundations. Follow the list and find issues before your prospects do.
Guide to Outsourcing Social Media

eBook: Guide to Outsourcing Your Social Media

Before you hire a social media vendor, make sure you are ready to get the most of it.
Marketing Strategy Decision Map

Infographic: Marketing Strategy Decision Map

For any marketing decision, run through your strategy map to make decisions faster, stay on track, and win at marketing!
Marketing Department Check-Up Guide

Checklist: Marketing Department Check-Up Guide

When it's time to evaluate your marketing department, start with this list of marketing foundations.
Marketing Rock Examples for your Quarterly Meetings

Marketing Rocks: Sample Rocks for Companies Running on EOS

Running on EOS? We've compiled marketing Rocks for you to cut, paste, and adjust.

Want to learn more?

We’re here to help you talk through your options.  

From fractional CMOs, to agencies, to hiring more staff, to doing nothing…you have options. Sometimes it’s hard to know which path is the best fit.

There are no cookie cutter marketing plans that will auto-magically fix all of your business problems.

That’s why we spend time with you to make sure we understand your unique situation…your staff…budget…goals…history, etc. before making any recommendations.

Every business has its own nuanced situation. Our packages are customized based on what’s needed and when. 

To give you an idea of pricing…

Our mini-assessments and workshops start at $550.

Our consulting programs start at $2500/month.

If you are serious about getting your marketing on track, our signature program starts at $48,000 for a year-long program.

Our goal is to teach B2Bs to run lean, efficient marketing that eventually won’t include us (if we do our jobs right)!

We work best with small to mid-size B2Bs in tech or manufacturing that love their business as much as we love ours. 

Our favorite clients want to learn how to leverage marketing more effectively…not wash their hands of it. 

If this sounds interesting, we'd like to meet you.

Fill out the form below (or book a free consult now) and we’ll see if it’s a good fit. Again, we’re happy to talk through the pros and cons of your options.