Marketing Insights Blog

Join the Foundations First team and Keystone Group International to learn the two questions to ask to make confident marketing...

Marketing funnels can end in a bunch of junk leads and no sales. Clean up your sales by going backwards...

KPIs and KPI targets should be quantifiable, particular, dynamic, and worth tracking. Tracking them efficiently is key to visualizing your...

I recently had a conversation with a friend who told me about his IKEA nightmare. After assembling, and reassembling, a...

Advertising can be tough. Truth be told, it can seem a lot like gambling. In my interview with Stas Balanevsky,...

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can...

Digital marketing strategies change quickly. In the wake of the COVID-19 pandemic, the strategies seem to change at light speed....

If you can’t hire and fire off your KPI, it's not a real KPI. It's just an interesting core metric.

Here are the top mistakes I've seen businesses make over the years when outsourcing their marketing to agencies, freelancers, fractional...

Leverage the mindset of the visionary to keep marketing tactics focused.

Everyone has their opinion on B2B marketing attribution. When it comes to B2B attribution, it seems like everyone has their...

How to Use EOS Marketing Rocks If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks...

Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the...

Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote...

Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted...

Product descriptions are critical to all marketing and sales efforts but rarely developed properly.

Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.

Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left...

If there is a clear target market hierarchy then content, events, and ads for the primary target market will take...

This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.

We're talking beyond having your chart of accounts...we're talking about forecasting your marketing spend for the next year.

We're talking about creating core metrics so you can be more efficient in what is reported and measured and tracked...

KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look...

How to use your marketing department check up: Below are the basic marketing items every company should have in place....

Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your...

The marketing challenge As a fractional CMO, the most common roadblock I see is a lack of direction. A lot of...

Map your decisions to yourmarketing strategy. For any marketing decision, run through your strategy map to make decisions faster, stay...

Getting to the Why of Marketing I’m in my element when I get to talk about how to help business...

Shortly after the COVID-19 pandemic hit in 2020, businesses were either thriving or struggling to survive. In the marketing world,...

Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about...