Marketing Insights Blog

Strategic and tactical marketing insights from the Foundations First team and guest experts.

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First 90 Days as CMO

The First 90 Days as a CMO

Navigating the initial 90 days as a Chief Marketing Officer (CMO) can be a make-or-break period. This challenging journey often...

How to Cut Your Marketing Costs

How to Cut Your Marketing Costs

Go through these ideas to be more efficient and streamlined in where you spend marketing time and money.

B2B Marketing Attribution Myth

The Myth of Marketing Attribution

Everyone has their opinion on B2B marketing attribution. When it comes to B2B attribution, it seems like everyone has their...