Fractional CMO & Marketing Leadership with a Twist

For small to mid-sized B2Bs that need marketing leadership and tactical direction but not the expense or need for a full-time position.

Strategic guidance for leadership & technical training for staff in one program.

For B2B teams that want to level up quickly and efficiently, we have the support you need.

Our signature, and most popular, program combines the leadership of a fractional CMO with the tactical know-how of a seasoned digital marketer all wrapped up in an implementation plan rooted in marketing strategy. 

If you’re looking for team alignment and a transparent plan to move forward with guidance along the way, then we should talk. 

"As a business owner, I was bleeding money in ineffective efforts. We were overworked in our marketing and confused about why nothing was working.

We worked through all the channels and discovered where we were currently spending our time and money and getting mediocre results.

The road to complete change was laid out in painstaking detail. We are emerging a stronger team on a targeted mission."

Riah Gonzalez | Founder & CEO, Linq Consulting Solutions, Business Management Consulting & Personnel
Program includes:
  • Marketing Assessment & Implementation Roadmap

    We dive deep into 20 foundational marketing elements to build your strategy and implementation roadmap.

  • Team Workshop

    We guide your team through your assessment findings and your custom implementation roadmap​ to make sure everyone is clear on priorities.

  • Fractional CMO Guidance

    6 months of one-on-one leadership support with a Fractional CMO.

  • Implementation Training to Level Up the Team

    6 months one-on-one training for your marketing person or team from an execution strategist to level up marketing skills.

Before working with Foundations First, I had been hyper-focused on little spots without clear goals in mind. I was ineffective in how I approached things. Foundations First helped me stop wasting effort on things that were just shots in the dark, which cost time and money. Now, I’m focused, more effective, and I save time and money!

Does this sound like your situation?

Small, often junior marketing staff.

Your marketing team is doing their best but need strategic support and training to level up their skills.

Overspending and agency reliance.

If marketing tactics aren’t rooted in a solid strategy, you can end up overspending and relying too much on agencies or not using the resources or tactics effectively.

Frustration and scattered tactics.

You don’t have time to fully manage marketing, let alone be strategic about it. Tactics get bloated and scattered over time.

Look beyond a CMO,
because strategy isn't enough.

A marketing strategy is only useful if you know how to implement it.
Marketing tactics are only successful if they are based on a clear marketing strategy.
You need strategy + tactics + leadership. So that's what we provide.
Our unique solution:

We're strategic & tactical.

We’ve spent 8 years developing a proven process to fix the root of most major marketing problems…and it’s not because you aren’t posting on social media enough.

By working with over 120 companies across industries, we’ve figured out why some get stuck and waste money. We help solve those problems so companies can show up—and show up with confidence.

The key is ensuring every single tactic is rooted in a solid marketing strategy. Both pieces are essential to growing a business which is why both are included in our fractional CMO program.

Cindy Skach Fractional Marketing Director
Cindy Skach

Fractional CMO
San Diego, CA

As a fractional CMO and marketing leader, Cindy takes the pressure off the C-Suite by leading their marketing team so they can focus on the product and vision. 

She brings over 25 years of sales and marketing leadership experience and strives to guide teams to become more strategic and accountable to drive business growth.

Cindy is based in San Diego, CA.

Michelle Tresemer Fractional Marketing Director
Michelle Tresemer

Marketing Execution Strategist & Trainer
Seattle, WA

Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced digital analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences.

She gets digital marketing certifications for fun and loves problem solving with clients.

Michelle is based in Seattle, WA.

Want to learn more?

We’re here to help you talk through your options.  

From fractional CMOs, to agencies, to hiring more staff, to doing nothing…you have options.

Sometimes it’s hard to know which path is the best fit. We only work with best-fit clients so don’t hesitate to reach out and talk through which options YOU should explore for YOUR business.

If this sounds interesting, we'd like to meet you.

Fill out the form below and we’ll see if it’s a good fit. Again, we’re happy to talk through the pros and cons of your options.

Meet some of the brands we love working with: