Fractional Marketing Leadership
For small to mid-sized B2Bs that need marketing leadership and tactical direction but not the expense or need for a full-time position.
Does this sound like your situation?
Small, often junior marketing staff.
Your marketing team is doing their best but need strategic support and training to level up their skills.
Overspending and agency reliance.
If marketing tactics aren’t rooted in a solid strategy, you can end up overspending and relying too much on agencies or not using the resources or tactics effectively.
Frustration and scattered tactics.
You don’t have time to fully manage marketing, let alone be strategic about it. Tactics get bloated and scattered over time.
Look beyond a CMO,
because strategy isn't enough.
A marketing strategy is only useful if you know how to implement it.
Marketing tactics are only successful if they are based on a clear marketing strategy.
You need strategy + tactics + leadership. So that's what we provide.
Our unique solution:
We're strategic & tactical.
We’ve spent 8 years developing a proven process to fix the root of most major marketing problems…and it’s not because you aren’t posting on social media enough.
By working with over 120 companies across industries, we’ve figured out why some get stuck and waste money. We help solve those problems so companies can show up—and show up with confidence.
The key is ensuring every single tactic is rooted in a solid marketing strategy. Both pieces are essential to growing a business which is why both are included in our fractional marketing leader program.
Fractional Marketing Leader
As a fractional marketing leader, Cindy takes the pressure off the C-Suite by leading their marketing team so they can focus on the product and vision.
She brings over 25 years of sales and marketing leadership experience and strives to guide teams to become more strategic and accountable to drive business growth.
Digital Marketing Strategist & Coach
Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced digital analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences.
She gets digital marketing certifications for fun and loves problem solving with clients.
Want to learn more?
We’re here to help you talk through your options.
From fractional CMOs, to agencies, to hiring more staff, to doing nothing…you have options.
Sometimes it’s hard to know which path is the best fit. We only work with best-fit clients so don’t hesitate to reach out and talk through which options YOU should explore for YOUR business.
If this sounds interesting, we'd like to meet you.
Fill out the form below and we’ll see if it’s a good fit. Again, we’re happy to talk through the pros and cons of your options.
Meet some of the brands we love working with:
5 Signs You Have Critical Cracks in Your Marketing Foundation
...and what it might be costing you.
Download Your Free Guide:
Start fixing your marketing foundations right away and stop wasting time and money on tactics that simply aren't working.
That’s right! No form to fill out. We just want you to have the info. We’re cool with anonymous downloads.