We set out to fix scattered marketing for B2Bs.
Created for B2B Founders & Leadership Teams
Are Your Marketing Efforts a bit Scattered?
The Foundations First Team
Meet Your Marketing Guides
Meet the leadership team that will take you from unsure and scattered to clear, confident, strategic marketing.
Partners We Know, Like, & Trust
Over the years we’ve met some fantastic specialists. We do not recommend partners lightly and we do not take any kickbacks or affiliate fees for these recommendations. Our endorsement of these partners doesn’t get any more pure.
Fractional CMO | General Manager
Summary: As an Executive Advisor and Outsourced CMO, Tricia’s proven approach combines disparate concepts of brand strategy, customer insights and strategic planning into a whole-company point of view. A North Star.
Why we like her: Aside from being a fantastic human being, Tricia is able to see through the fog that founders inadvertently create to get them on the right path.
When you need her: When you wake up one morning and just know to your core you are ready to grow, but you need some help developing your vision and path, Tricia will show you the way.
When not to hire her: If you think developing a strategy for your business is a waste of time and would rather just jump in and ‘do’, Tricia’s probably not a fit.
Emma Stratton & Tom O’Brien
Brand Positioning & Messaging Strategy
Summary: Strategic messaging and positioning for B2B tech companies with big vision.
Why we like them: The Punchy team takes complex tech jargon and turns it into powerful must-have messaging.
When you need them: When what you’re saying isn’t resonating with your target markets, or is no longer accurate, it might be time to call in the big guns.
When not to hire them: If you think your tag line is all you need for brand messaging then you’re probably not ready for the heavy hitters at Punchy.
Director, Business Development
Summary: It’s rare to find a full stack agency that shares our values. Altitude Marketing fits the bill.
Why we like them: They will help you do the right things (not just more things and screw you on the bill like many agencies would).
When you need them: Once you’re done with our initial Foundations First program and ready for a bigger marketing push, it could be a good time to onboard external resources to assist as you scale up now that you are clear on your marketing strategy.
OR if you have no in-house marketing staff or no interest in training your team or learning about marketing and just need to get stuff done…then definitely add them to your decision set.
When not to hire them: If you have existing staff you’d like to leverage before outsourcing, then the Foundations First program is a great place to start as we focus on training and leveling up your existing resources first.
And obviously, if you are not serious about marketing and not willing to put in the time or money, then Altitude probably isn’t a great fit. They won’t churn out marketing tasks just for the sake of churning out marketing tasks.
COO | Lead Software Developer
Summary: Technically they are a full stack web and app dev firm. But to us they are so much more.
Why we like them: They are a trusted sounding board and go way above and beyond to understand the short- and long-term ramifications for tech decisions. Not to mention they are just awesome people. I actually miss them if I don’t talk to them often enough.
When you need them: Even if you’re a tech or SAAS company, it’s awesome to get a second set of trusted eyes on things from time to time. On the marketing side, Bluefire is fantastic at proactively recommending cleaner solutions to what you’re asking for. Yes, they recommend simpler, less expensive solutions. If you need heavy-hitter dev backup, they are always there.
When not to hire them: If you want Dollar Store prices and short-term duct-taped solutions, then Bluefire is not a great fit.