We set out to fix scattered marketing for B2Bs.
Created for B2B Founders & Leadership Teams
Are Your Marketing Efforts a bit Scattered?
The Foundations First Team
Meet Your Marketing Guides
Meet the leadership team that will take you from unsure and scattered to clear, confident, strategic marketing.
Partners We Know, Like, & Trust
Over the years we’ve met some fantastic specialists. We do not recommend partners lightly and we do not take any kickbacks or affiliate fees for these recommendations. Our endorsement of these partners doesn’t get any more pure.
Fractional CMO | General Manager
Summary: As an Executive Advisor and Outsourced CMO, Tricia’s proven approach combines disparate concepts of brand strategy, customer insights and strategic planning into a whole-company point of view. A North Star.
Why we like her: Aside from being a fantastic human being, Tricia is able to see through the fog that founders inadvertently create to get them on the right path.
When you need her: When you wake up one morning and just know to your core you are ready to grow, but you need some help developing your vision and path, Tricia will show you the way.
When not to hire her: If you think developing a strategy for your business is a waste of time and would rather just jump in an ‘do’, Tricia’s probably not a fit.
Emma Stratton & Tom O’Brien
Brand Positioning & Messaging Strategy
Summary: Strategic messaging and positioning for B2B tech companies with big vision.
Why we like them: The Punchy team takes complex tech jargon and turns it into powerful must-have messaging.
When you need them: When what you’re saying isn’t resonating with your target markets, or is no longer accurate, it might be time to call in the big guns.
When not to hire them: If you think your tag line is all you need for brand messaging then you’re probably not ready for the heavy hitters at Punchy.
Kendall Scales Glade
Fractional CFO | Back Office Finance
Summary: Kendall gets founders out of the finance seat when they are ready to scale but not ready for a full time CFO.
Why we like her: Kendall 100% understands that finance is basically a foreign language for a lot of founders. She gets it and aligns with our values of helping founders stay in their area of unique brilliance.
When you need her: When your bookkeeper has hit his or her limit and you need finance and accounting to tell you a bigger story so you can make strategic data-driven decisions…then Kendall steps in. Basically, she is great during the awkward teenage years of your business – not ready for a full-time CFO, but you need expert finance leadership to keep growing.
When not to hire her: If you’re handling everything in-house just fine and you’re not at all stressed by your numbers then don’t hire Series Next Solutions, but…get Kendall on your radar ’cause you’ll need her at some point in your growth.
COO | Lead Software Developer
Summary: Technically they are a full stack web and app dev firm. But to us they are so much more.
Why we like them: They are a trusted sounding board and go way above and beyond to understand the short- and long-term ramifications for tech decisions. Not to mention they are just awesome people. I actually miss them if I don’t talk to them often enough.
When you need them: Even if you’re a tech or SAAS company, it’s awesome to get a second set of trusted eyes on things from time to time. On the marketing side, Bluefire is fantastic at proactively recommending cleaner solutions to what you’re asking for. Yes, they recommend simpler, less expensive solutions. If you need heavy-hitter dev backup, they are always there.
When not to hire them: If you want Dollar Store prices and short-term duct-taped solutions, then Bluefire is not a great fit.