About Us

We set out to fix scattered marketing for B2Bs. 

Created for B2B Founders & Leadership Teams

Are Your Marketing Efforts a bit Scattered?

Unsure & scattered?

Are you unsure if your tactics are worth the time and money? Are you wondering if you're doing the right things? Are you experiencing growing pains - marketing tactics and tech getting out of control?

Want to be clear, confident, & strategic?

It's absolutely possible and what we've built our entire program around it.

Our approach...

We dive into 20 foundational marketing elements. We find out what's missing and guide you to shore up your foundations, so you are ready to go to market with the confidence of a seasoned entrepreneur.

Meet Your B2B Fractional Marketing Directors
The Foundations First Team

Meet Your Marketing Guides

Meet the leadership team that will take you from unsure and scattered to clear, confident, strategic marketing.

Cindy Skach

Your Marketing Director & Foundations First™ Co‑founder
Cindy specializes in walking the line between what the C-suite needs from marketing and what the marketing execution team needs to move the dial day-to-day. Fractional Marketing Directors are experts at removing distractions from smart people so that they can focus on value-adding work. Her goal is to help teams run more efficiently, raise profits, and get you back to innovating without the commitment of a full-time employee.
  • 15 years as a Marketing Director over corporate, regional and local marketing teams at Time Warner Cable.
  • Leveraged collaborative partnerships between Showtime Networks and HBO to increase marketing budgets, elevate sales trainings, and boost profit margins.
  • Managed revenue and expense budgets with C-level leadership, while aligning those efforts with all sales channels.

"Before working with Cindy, we could not effectively tell our story via marketing channels beyond one-on-one meetings. We had limited exposure in the marketplace. And when we were exposed, we focused more on our story rather than on the customer’s story. This has all changed as our approach has changed thanks to Cindy's coaching."

Greg Sparhawk, VP Operations & Technology at VisibilEDI

Michelle Tresemer, MBA

Your Modern Marketing Strategist & Foundations First™ Co‑founder

Michelle is a leading expert in digital marketing strategy and tactics. She helps clients across industries align with the digital strategies and tactics that best advance their vision, purpose, and goals. 

She is a passionate and experienced digital analyst and down-to-earth consultant, teacher, and coach who helps clients leverage skill sets and budgets so they can reach their audiences. 

Above all, Michelle translates the complex digital landscape for her customers, who range from sole proprietor consultants to enterprise-level firms. 

She is known for her experience, knowledge, integrity, and clear communication. And her clients get conversion results and grow their businesses with a new digital confidence.

"Michelle brings such a wealth of knowledge and experience to every project. She's always willing to do the research and legwork to give the best advice and recommendations possible or take the time to teach us how to manage our campaigns internally, so we fully understand how to set goals and conversions. She's a god damn gem. Any company would benefit from engaging with her company."

Michelle Kaufmann, Communications Director at Stoller Wine Group
Trusted Partners

Partners We Know, Like, & Trust

Over the years we’ve met some fantastic specialists. We do not recommend partners lightly and we do not take any kickbacks or affiliate fees for these recommendations. Our endorsement of these partners doesn’t get any more pure. 

Tricia Montgomery Brand Strategist
Tricia Montgomery
Fractional CMO | General Manager

Summary: As an Executive Advisor and Outsourced CMO, Tricia’s proven approach combines disparate concepts of brand strategy, customer insights and strategic planning into a whole-company point of view. A North Star.

Why we like her: Aside from being a fantastic human being, Tricia is able to see through the fog that founders inadvertently create to get them on the right path.

When you need her: When you wake up one morning and just know to your core you are ready to grow, but you need some help developing your vision and path, Tricia will show you the way.

When not to hire her: If you think developing a strategy for your business is a waste of time and would rather just jump in an ‘do’, Tricia’s probably not a fit.

Punchy Brand Messaging for B2B
Emma Stratton & Tom O’Brien
Brand Positioning & Messaging Strategy

Summary: Strategic messaging and positioning for B2B tech companies with big vision.

Why we like them: The Punchy team takes complex tech jargon and turns it into powerful must-have messaging.

When you need them: When what you’re saying isn’t resonating with your target markets, or is no longer accurate, it might be time to call in the big guns.

When not to hire them: If you think your tag line is all you need for brand messaging then you’re probably not ready for the heavy hitters at Punchy.

Kendall Scales Glade
Fractional CFO | Back Office Finance

Summary: Kendall gets founders out of the finance seat when they are ready to scale but not ready for a full time CFO.

Why we like her: Kendall 100% understands that finance is basically a foreign language for a lot of founders. She gets it and aligns with our values of helping founders stay in their area of unique brilliance.

When you need her: When your bookkeeper has hit his or her limit and you need finance and accounting to tell you a bigger story so you can make strategic data-driven decisions…then Kendall steps in. Basically, she is great during the awkward teenage years of your business – not ready for a full-time CFO, but you need expert finance leadership to keep growing.

When not to hire her: If you’re handling everything in-house just fine and you’re not at all stressed by your numbers then don’t hire Series Next Solutions, but…get Kendall on your radar ’cause you’ll need her at some point in your growth.

Bluefire Interactive Web Developers
Marc Emerson
COO | Lead Software Developer

Summary: Technically they are a full stack web and app dev firm. But to us they are so much more.

Why we like them: They are a trusted sounding board and go way above and beyond to understand the short- and long-term ramifications for tech decisions. Not to mention they are just awesome people. I actually miss them if I don’t talk to them often enough.

When you need them: Even if you’re a tech or SAAS company, it’s awesome to get a second set of trusted eyes on things from time to time. On the marketing side, Bluefire is fantastic at proactively recommending cleaner solutions to what you’re asking for. Yes, they recommend simpler, less expensive solutions. If you need heavy-hitter dev backup, they are always there.

When not to hire them: If you want Dollar Store prices and short-term duct-taped solutions, then Bluefire is not a great fit.