Speaking & media from the Foundations First team.

We love sharing our marketing nerdery and are available for speaking events, media interviews, & conference workshops.

Win Win Ben Wolf Foundations First Marketing

Signature Presentations

Stop Marketing

20% of your marketing is generating 80% of results. How do you know what to spend money on? How do you know what is a complete waste?

We’ll show you how to decide where to spend your marketing resources with confidence.

Modern Marketing Operations

How do you build a cohesive marketing team that is all about doing the right things, not more things?

This workshop introduces a common sense marketing framework your team can get behind.

Tactics will be more focused, the team will be more collaborative, and marketing will just be more fun.

*Custom content available on request.

"Michelle is amazing! I love having her on my live stream show. Her episodes are engaging, actionable, and well-received. My audience loves when she's a guest because you walk away with the next steps you need to make to improve your marketing. I can't speak highly enough of her."

Sarah Noel Block

CEO & Head of Marketing, Tiny Marketing | Podcast & Marketing Agency

"At the end of the day, every business owner wants to get results. We spend hard-earned money trying to get our message out there. The problem is that we think we know marketing. We don’t, but we think we do. Without a clear vision, we’re just peeing in the wind. Michelle’s marketing/unmarketing approach is a breath of fresh air. She’s an expert and keeps it real."

Paul Smith

CEO, Datasmith Network Solutions | IT Managed Service Provider

Podcasts, YouTube Live Appearances

Guest appearances from the Foundations First marketing team:

The Win Win Podcast

Topic: How to Use Vision-First Marketing to Avoid Wasting Time

Cindy explains how most businesses dive straight into specific marketing tactics, rather than strategy or vision first. She explains what a vision statement is, the two questions you must ask yourself before implementing any marketing tactic (once you’ve identified your vision/goal), and the foundational elements of your marketing infrastructure before even getting into the specifics of tactics.

Clicks & Bricks Podcast

Topic: Marketing expert explains a HUGE part of building your business is WHY!

Learn why some businesses thrive and others struggle when times get tough. It all comes down to how leaders make decisions.

Marketing Spark

The B2B SaaS Marketing Podcast with Mark Evans

Topic: How Marketing Success is Ruined by a Rotten Foundation

When marketing fails to perform, a frenzy of fixes happens. It’s about tactical optimization and doing things differently. But often marketers are addressing symptoms, not root problems.

Michelle Tresemer describes this problem as “compounding defects,” a term that she borrowed from the construction industry. Compounding defects happen when there is no strategic vision or purpose. This leads to marketing that isn’t focused, structured, or aligned.

In the marketing world, compounding defects can involve a lack of leads or sales, or content that a CMO finds difficult to approve because it’s somehow off the mark.

Top of Mind

with Stewart Hillhouse

Topic: Follow This Roadmap to Marketing ROI

Marketing is a toolbox. And if you don’t have the right tools with you, you’re going to have a bad time. Michelle Tresemer joins Stewart Hillhouse to tell him what tools every marketer should carry with them.

Marketing Champions

with Daily Ad Brief

Topic: Biggest Changes Coming in Marketing

We saw some big changes in marketing strategies during the pandemic. Watch to see what we predict for the future of B2B marketing. View site »

On Air

with Tiny Marketing

Topic: Quarterly Marketing Planning

Learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:

How to create digital marketing strategies on a quarterly basis
How to be agile with your marketing
How to simplify your planning

View site »

On Air

with Tiny Marketing

Topic: How to Get More With Less Content

Learn how to maximize your reach with limited content. Get a behind-the-scenes look at how Michelle uses content in different ways across multiple platforms. You’ll learn:

How to focus on your ideal customer.
How much time can be saved by learning a little bit about a lot of digital tools.
How much reach are you leaving on the table by just publishing blog posts and never repurposing?

View site »

We're excited to share our knowledge & energy!

Fill out the form or connect on LinkedIn and let's chat about your next event!

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Media Kit

Full Presenter bios:

Cindy Skach

Fractional CMO & Foundations First® Co‑founder

Cindy specializes in walking the line between what the C-suite needs from marketing and what the marketing execution team needs to move the dial day-to-day. Cindy’s goal is to help teams run more efficiently, raise profits, and get you back to innovating.

15 years as a Marketing Director over corporate, regional and local marketing teams at Time Warner Cable.
Leveraged collaborative partnerships between Showtime Networks, HBO, and Verizon Wireless to increase marketing budgets, elevate sales trainings, and boost profit margins.
Managed revenue and expense budgets with C-level leadership, while aligning those efforts with all sales channels.
Over 10 years sales and marketing leadership for SMB’s.

Michelle Tresemer, MBA

Marketing Execution Strategist & Foundations First® Co‑founder

Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences.

Worked with over 120 brands on 4 continents since founding the company in 2011.
Google Analytics certified, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certification.
Speaker and podcast guest.

Headshots & Logos

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Cindy Skach headshot (jpg)

Michelle Tresemer headshot (jpg)

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Social Media Accounts

Certifications

Women-Owned Business: WBENC
Agile Marketing

Short Presenter bios:

Cindy Skach has extensive experience in leading marketing teams including 15 years at Time Warner Cable and over 10 years leading both sales and marketing for SMB’s. Cindy’s goal is to help teams run more efficiently, raise profits, and get clients back to innovating through her B2B consulting firm, Foundations First Marketing.

Michelle Tresemer translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences. She has worked with over 120 brands on 4 continents since founding the company in 2011.

Past Engagements

Date	Location	Event	Topic	Additional Info	Speaker
August 2022	Podcast	Win Win Podcast with Ben Wolf	How to Use Vision-First Marketing to Avoid Wasting Time	Watch YouTube recording	Cindy Skach
July 2022	San Diego & Virtual	IT Managed Service Provider (MSP) Mastermind	Cut Your Marketing Spend		Michelle Tresemer
June 2022	Live Webinar	Keystone Group International	Make Confident Marketing Decisions without being a Marketing Expert	Watch YouTube recording	Michelle Tresemer
April 2022	Webinar & Facebook Live	Texas CPA Houston Foundation	How to Make Marketing Decisions without being a Marketing Expert	See event LinkedIn post	Michelle Tresemer
April 2022	Q&A Panel	University of Toronto	Guest panelist for the Digital Marketing students hosted by Michael Seaton, a leader and trainer in Agile Marketing	See event LinkedIn post	Michelle Tresemer
March 2022	Podcast	Clicks & Bricks Podcast	Marketing expert explains a HUGE part of building your business is WHY!	Watch full interview	Michelle Tresemer
October 2021	Podcast	Marketing Champions with Daily Ad Brief	Biggest Changes Coming in Marketing	Watch full interview	Michelle Tresemer
October 2021	Podcast	Marketing Spark (The B2B SaaS Marketing Podcast) with Mark Evans	How Marketing Success is Ruined by a Rotten Foundation	Listen to the episode	Michelle Tresemer
October 2021	LinkedIn Live	Solopreneur Spotlight Series with Kris Hughes	Future of B2B Marketing	Watch full interview on LinkedIn	Michelle Tresemer
May 2021	London, UK	APDO UK National Conference	Re-organize Your Marketing: Use Digital Tools To Reach Your Ideal Client	See conference details	Michelle Tresemer
May 2021	YouTube Live	On Air with Tiny Marketing	Quarterly Marketing Planning	Watch workshop	Michelle Tresemer
April 2021	Virtual	NAPO U.S. National Conference	How Google Analytics Can Guide Better Connections with Clients and Prospects	See conference details	Michelle Tresemer
February 2021	YouTube Live	On Air with Tiny Marketing	How to Get More With Less Content	Watch workshop	Michelle Tresemer
November 2020	Virtual	POC National Conference (Canada)	Pivot to Digital: Growing Your Presence Online		Michelle Tresemer
May 2020	Podcast	Top of Mind with Stewart Hillhouse	Follow This Roadmap to Marketing ROI	Listen to the episode	Michelle Tresemer
November 2015	San Francisco, CA	NAPO San Francisco Bay Area Regional Conference	Why You Should Love Digital Marketing	See conference details	Michelle Tresemer