Speaking & Media
We love sharing our marketing nerdery and are available for speaking events, media interviews, & workshops.
Book Us for Your Next Conference, Group Meeting, Sales Kick Off, or Leadership Off-Site
Signature Presentations & Workshops
Michelle will educate and entertain your audience and get them to think more broadly about how to use digital tools to grow their business.
Your audience will learn about the major digital tools, what they really are (in plain English), how they are used, and when and why to use each one.
The presentation concludes with a brainstorm session to teach your audience how to think strategically about where they spend their time and money when it comes to modern marketing tools.
Can be adapted as a leadership workshop for a team offsite or a great breakout session for sales kick off.
We can all talk a good game when it's a 30,000 foot view. But how do those lofty goals and brand messaging translate to the rest of us still on the ground?
Your marketing foundations are critical, but what happens when they don't make it down to the people actually producing your marketing?
Get ready to see specific examples of how big-picture strategy is broken down into tactics as simple as a tweet...or a blog post...or even your tracking & analytics.
You'll walk away understanding how all marketing can be properly integrated to communicate a single brand voice - internally and externally.
Can be adapted as a leadership workshop or marketing team offsite.
*Custom content available on request.
Michelle is amazing! I love having her on my live stream show. Her episodes are engaging, actionable, and well-received. My audience loves when she's a guest because you walk away with the next steps you need to make to improve your marketing. I can't speak highly enough of her.
Interactive Engagements
Podcasts, YouTube Live
Guest appearances from the Foundations First marketing team:
Topic: How Marketing Success is Ruined by a Rotten Foundation
When marketing fails to perform, a frenzy of fixes happens. It’s about tactical optimization and doing things differently. But often marketers are addressing symptoms, not root problems.
Michelle Tresemer describes this problem as “compounding defects,” a term that she borrowed from the construction industry. Compounding defects happen when there is no strategic vision or purpose. This leads to marketing that isn’t focused, structured, or aligned.
In the marketing world, compounding defects can involve a lack of leads or sales, or content that a CMO finds difficult to approve because it’s somehow off the mark.
Topic: Follow This Roadmap to Marketing ROI
Marketing is a toolbox. And if you don’t have the right tools with you, you’re going to have a bad time. Michelle Tresemer joins Stewart Hillhouse to tell him what tools every marketer should carry with them.
Topic: Biggest Changes Coming in Marketing
Topic: Quarterly Marketing Planning
Learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:
- How to create digital marketing strategies on a quarterly basis
- How to be agile with your marketing
- How to simplify your planning
Topic: How to Get More With Less Content
Learn how to maximize your reach with limited content. Get a behind-the-scenes look at how Michelle uses content in different ways across multiple platforms. You’ll learn:
- How to focus on your ideal customer.
- How much time can be saved by learning a little bit about a lot of digital tools.
- How much reach are you leaving on the table by just publishing blog posts and never repurposing?
RT @CHeileman_EOS: "...your leadership team has to know where the organization is going and how you expect to get there." (Gino Wickman,…
Read MoreRT @kevingarm: Do you have a Quarterly Meeting to review your previous quarter and plan for what’s next? This framework from @eosworldwid…
Read More“Hey, Michelle. We’ll pay you to handle our #socialmedia.” When I ask prospects why they need those things, too many don’t have an answer. You’ve got to get back to the why of #marketing.
Read MoreWe're excited to share our knowledge & energy!
Fill out the form or connect on LinkedIn and let's chat about your next event!
Media Kit
Short Presenter bios:
Cindy Skach has extensive experience in leading marketing teams including 15 years at Time Warner Cable and over 10 years leading both sales and marketing for SMB’s. Cindy’s goal is to help teams run more efficiently, raise profits, and get clients back to innovating through her B2B consulting firm, Foundations First Marketing.
Michelle Tresemer translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences. She has worked with over 120 brands on 4 continents since founding the company in 2011.
Full Presenter bios:
Cindy Skach
Fractional CMO & Foundations First™ Co‑founder
Cindy specializes in walking the line between what the C-suite needs from marketing and what the marketing execution team needs to move the dial day-to-day. Cindy’s goal is to help teams run more efficiently, raise profits, and get you back to innovating.
- 15 years as a Marketing Director over corporate, regional and local marketing teams at Time Warner Cable.
- Leveraged collaborative partnerships between Showtime Networks, HBO, and Verizon Wireless to increase marketing budgets, elevate sales trainings, and boost profit margins.
- Managed revenue and expense budgets with C-level leadership, while aligning those efforts with all sales channels.
- Over 10 years sales and marketing leadership for SMB’s.
Michelle Tresemer, MBA
Marketing Execution Strategist & Foundations First™ Co‑founder
Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their audiences.
- Worked with over 120 brands on 4 continents since founding the company in 2011.
- Google Analytics certified, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certificated.
- Speaker and podcast guest.
Social Media Accounts
Foundations First
Twitter: @FoundationsMkt
LinkedIn: Foundations First Marketing
Facebook: @FoundationsFirstMarketing
Cindy Skach
LinkedIn: Cindy Skach
Michelle Tresemer
Twitter: @M_Tresemer
LinkedIn: Michelle Tresemer
Medium: @foundationsfirst
SpeakerHub: Michelle Tresemer
Past Engagements
Keystone Group International
Topic: Make Confident Marketing Decisions without being a Marketing Expert | Watch presentation (YouTube) »
Webinar Live | June 2022Texas CPA Houston Foundation
Topic: How to Make Marketing Decisions without being a Marketing Expert | See event LinkedIn post »
Webinar & Facebook Live | April 2022University of Toronto Panel
Guest panelist for the Digital Marketing students hosted by Michael Seaton, a leader and trainer in Agile Marketing. | See post »Q&A Panel | April 2022Clicks & Bricks Podcast
Topic: Marketing expert explains a HUGE part of building your business is WHY! | See full interview »
Podcast | March 2022Marketing Champions with Daily Ad Brief
Topic: Biggest Changes Coming in Marketing | See full interview »
Virtual | Oct 2021Marketing Spark (The B2B SaaS Marketing Podcast) with Mark Evans
Topic: How Marketing Success is Ruined by a Rotten Foundation | Listen to the episode »
Podcast | Oct 2021Solopreneur Spotlight Series with Kris Hughes
Topic: Future of B2B Marketing | See full interview on LinkedIn »
LinkedIn Live | Oct 2021APDO UK National Conference
Topic: Re-organize Your Marketing: Use Digital Tools To Reach Your Ideal Client | See conference website »
London, UK | May 2021NAPO U.S. National Conference
Topic: How Google Analytics Can Guide Better Connections with Clients and Prospects | See conference website »
Virtual | Apr. 2021YouTube Live Guest: On Air with Tiny Marketing
Topic: How to Get More With Less ContentYouTube | Feb. 2021POC National Conference (Canada)
Topic: Pivot to Digital: Growing Your Presence Online
Virtual | Nov. 2020Podcast Guest: Top of Mind with Stewart Hillhouse
Topic: Follow This Roadmap to Marketing ROI
Online | May 2020
