Speaking & media from Foundations First.

We love sharing our marketing nerdery and are available for speaking events, media interviews, & conference workshops.

Signature Presentations

Stop Marketing

20% of your marketing is generating 80% of results. How do you know what to spend money on? How do you know what is a complete waste?

We’ll show you how to decide where to spend your marketing resources with confidence.

Modern Marketing Operations

How do you build a cohesive marketing team that is all about doing the right things, not more things?

This workshop introduces a common sense marketing framework your team can get behind. 

Tactics will be more focused, the team will be more collaborative, and marketing will just be more fun.

*Custom content available on request.
Michelle Tresemer B2B Marketing Speaker
"Michelle is amazing! I love having her on my live stream show. Her episodes are engaging, actionable, and well-received. My audience loves when she's a guest because you walk away with the next steps you need to make to improve your marketing. I can't speak highly enough of her."
Sarah Noel Block Tiny Marketing
Sarah Noel Block
CEO & Head of Marketing, Tiny Marketing | Podcast & Marketing Agency
"At the end of the day, every business owner wants to get results. We spend hard-earned money trying to get our message out there. The problem is that we think we know marketing. We don’t, but we think we do. Without a clear vision, we’re just peeing in the wind. Michelle’s marketing/unmarketing approach is a breath of fresh air. She’s an expert and keeps it real."
Paul Smith CEO of Datasmith
Paul Smith
CEO, Datasmith Network Solutions | IT Managed Service Provider

Podcasts, YouTube Live Appearances

Guest appearances from the Foundations First marketing team:
Clicks and Bricks Podcast

Clicks & Bricks Podcast

Topic: Marketing expert explains a HUGE part of building your business is WHY!

Learn why some businesses thrive and others struggle when times get tough. It all comes down to how leaders make decisions.

Marketing Spark Podcast with Mark Evans Logo

Marketing Spark

The B2B SaaS Marketing Podcast with Mark Evans

Topic: How Marketing Success is Ruined by a Rotten Foundation

When marketing fails to perform, a frenzy of fixes happens. It’s about tactical optimization and doing things differently. But often marketers are addressing symptoms, not root problems.

Michelle Tresemer describes this problem as “compounding defects,” a term that she borrowed from the construction industry. Compounding defects happen when there is no strategic vision or purpose. This leads to marketing that isn’t focused, structured, or aligned.

In the marketing world, compounding defects can involve a lack of leads or sales, or content that a CMO finds difficult to approve because it’s somehow off the mark.

powered by Sounder
Stewart Hillhouse Marketing Podcast

Top of Mind

with Stewart Hillhouse

Topic: Follow This Roadmap to Marketing ROI

Marketing is a toolbox. And if you don’t have the right tools with you, you’re going to have a bad time. Michelle Tresemer joins Stewart Hillhouse to tell him what tools every marketer should carry with them.

Daily Ad Brief Logo

Marketing Champions

with Daily Ad Brief

Topic: Biggest Changes Coming in Marketing

We saw some big changes in marketing strategies during the pandemic. Watch to see what we predict for the future of B2B marketing. View site »
Tiny Marketing with Sarah Noel Block

On Air

with Tiny Marketing

Topic: Quarterly Marketing Planning

Learn how to use quarterly marketing planning for your business. Join Sarah Noel Block of Tiny Marketing and Michelle Tresemer from TGroup Marketing Method to learn:

  1. How to create digital marketing strategies on a quarterly basis
  2. How to be agile with your marketing
  3. How to simplify your planning

View site »

Tiny Marketing with Sarah Noel Block

On Air

with Tiny Marketing

Topic: How to Get More With Less Content

Learn how to maximize your reach with limited content. Get a behind-the-scenes look at how Michelle uses content in different ways across multiple platforms. You’ll learn:

  1. How to focus on your ideal customer.
  2. How much time can be saved by learning a little bit about a lot of digital tools.
  3. How much reach are you leaving on the table by just publishing blog posts and never repurposing?

View site » 

We're excited to share our knowledge & energy!

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Media Kit

Long Presenter bio:

Michelle Tresemer Fractional Marketing Director

Michelle Tresemer, MBA

Marketing Operations Strategist & Foundations First® Founder

Michelle translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients do the right things, not just more things when it comes to marketing.

  • Worked with over 120 brands on 4 continents since founding the company in 2011.
  • Google Analytics certified, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certification.
  • Speaker and podcast guest.

Short Presenter bio:

Michelle Tresemer translates marketing strategy to tactical marketing operations. She is a passionate and experienced marketing analyst and down-to-earth consultant, teacher, and coach helping clients do the right things, not just more things when it comes to marketing. She has worked with over 125 brands since founding the company in 2011.

Headshots & Logos

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Michelle Tresemer headshot (jpg)

Foundations First logo (png)

Social Media Accounts

Foundations First

Twitter: @FoundationsMkt
LinkedIn: Foundations First Marketing
Facebook: @FoundationsFirstMarketing

Michelle Tresemer

Twitter: @M_Tresemer
LinkedIn: Michelle Tresemer
Medium: @foundationsfirst
SpeakerHub: Michelle Tresemer

Certifications

Women-Owned Business: WBENC
Agile Marketing

Past Engagements

Date Location Event Topic Additional Info Speaker
July 2022
San Diego & Virtual
IT Managed Service Provider (MSP) Mastermind
Cut Your Marketing Spend
Michelle Tresemer
June 2022
Live Webinar
Keystone Group International
Make Confident Marketing Decisions without being a Marketing Expert
Michelle Tresemer
April 2022
Webinar & Facebook Live
Texas CPA Houston Foundation
How to Make Marketing Decisions without being a Marketing Expert
Michelle Tresemer
April 2022
Q&A Panel
University of Toronto
Guest panelist for the Digital Marketing students hosted by Michael Seaton, a leader and trainer in Agile Marketing
Michelle Tresemer
March 2022
Podcast
Clicks & Bricks Podcast
Marketing expert explains a HUGE part of building your business is WHY!
Michelle Tresemer
October 2021
Podcast
Marketing Champions with Daily Ad Brief
Biggest Changes Coming in Marketing
Michelle Tresemer
October 2021
Podcast
Marketing Spark (The B2B SaaS Marketing Podcast) with Mark Evans
How Marketing Success is Ruined by a Rotten Foundation
Michelle Tresemer
October 2021
LinkedIn Live
Solopreneur Spotlight Series with Kris Hughes
Future of B2B Marketing
Michelle Tresemer
May 2021
London, UK
APDO UK National Conference
Re-organize Your Marketing: Use Digital Tools To Reach Your Ideal Client
Michelle Tresemer
May 2021
YouTube Live
On Air with Tiny Marketing
Quarterly Marketing Planning
Michelle Tresemer
April 2021
Virtual
NAPO U.S. National Conference
How Google Analytics Can Guide Better Connections with Clients and Prospects
Michelle Tresemer
February 2021
YouTube Live
On Air with Tiny Marketing
How to Get More With Less Content
Michelle Tresemer
November 2020
Virtual
POC National Conference (Canada)
Pivot to Digital: Growing Your Presence Online
Michelle Tresemer
May 2020
Podcast
Top of Mind with Stewart Hillhouse
Follow This Roadmap to Marketing ROI
Michelle Tresemer
November 2015
San Francisco, CA
NAPO San Francisco Bay Area Regional Conference
Why You Should Love Digital Marketing
Michelle Tresemer