Marketing Plan DCFAI Framework Workshop

DCFAI™ gives your marketing team a shared language, a clear direction, and a plan they can actually execute.

THE PROBLEM

Your team is busy, but are they really doing anything?

Most marketing teams are trapped in an execution loop cranking out tactics, responding to requests, launching campaigns without ever stepping back to ask: does this connect to what we’re actually trying to accomplish?

And when leadership gets frustrated? They don’t know how to articulate what’s wrong. So they start dropping new ideas after every ProVisors lunch, wanting to “look like Apple,” or chasing what the competitor just posted on LinkedIn.

"The in-depth tactical marketing plan gave a clear set of objectives, KPIs and tasks that ensured my success. That strategic foundation created a culture of self-sufficiency where we are able to make ongoing, solid business decisions."

Elaine McGhee

Marketing Manager, VisibilEDI | EDI Transaction Management

Marketing feels scattered, reactive, and impossible to measure
Leadership and the marketing team keep talking past each other
Budget gets cut because no one can prove what's working
The team is exhausted...and still not sure they're doing the right things
Every quarter looks the same: new tactics, same frustration

There's a reason marketing feels squishy. You don't have a framework.

When everyone on the team (and in leadership) is looking at marketing through the same lens, decisions get easier, priorities get clearer, and the work actually gets done. That's what DCFAI does.

The DCFAI Framework

Five questions that change everything.

DCFAI is a marketing operations framework built around five diagnostic questions — from vision to execution. It works for a single campaign, a quarterly plan, or a 5-year strategy. Same framework. Every horizon.

DECIDE

Do you know what you're trying to do?

Everything starts with a clear vision rooted in your organizational goals. Without this, your team is taking shots in the dark — and burning budget doing it.

Commit

Have you set aside the time and money to do the thing?

A vision without a budget and a timeline isn't a plan — it's wishful thinking. Leadership must commit real resources, or the rest is theater.

Focus

Do you have your ducks in a row?

Your target markets, brand message, and product positioning need to be locked in before you touch a single tactic. Focus eliminates the noise and points every effort in the same direction.

Act

Are you executing the right mix of tactics — or just what you know how to do?

Once the foundation is solid, your team identifies which tactics and tools will move the needle toward your goal — not based on habit, hype, or whoever recommended something at the last conference.

Iterate

Are you willing to look honestly at what worked — and go again?

Iteration only works when your team has the psychological safety to call out what didn't work. Otherwise you just do the same thing next quarter with a different slide deck.

3 Ways to Learn

Book us for a half-day team workshop, implement on your own, or get certified as a DCFAI implementation specialist.

$ 4500 One-time

Half-day team workshop via Zoom
Team skills assessment
Workbook for your first quarterly planning session
Follow up session to check progress

$ 350 Monthly

Self-implementation toolkit and lessons to get you leading your team with DCFAI
Access to DCFAI community for support and problem-solving
Access to tutorials and best practices with insider tips to get really nerdy with it

$ 12k One-time

Master DCFAI
Get the tools and templates to teach your own clients how to leverage DCFAI
Includes ongoing support from other certified DCFAI implementors

What You Walk Away With

This isn't a lecture. It's a working session.

By the end of the half-day, your team leaves with more than ideas. You leave with a shared framework and a clear plan for what’s next.

Shared Framework

Every person on the team — including leadership — leaves with the same mental model for making marketing decisions.

Team Workbook

Your team works through the DCFAI framework together, documenting decisions, priorities, and gaps as you go.

Prioritized Action Plan

A focused, do-able list of next steps aligned to your vision — not a wish list, but a real plan with accountability built in.

Gap Analysis

A clear picture of where your marketing operations are solid — and where the holes are costing you time and money.

Common Language

A vocabulary that makes it easier to hold your team accountable — and push back on leadership when needed.

Momentum

Teams leave energized and aligned — not overwhelmed. That’s a rare thing after a planning session.

Is This Workshop For You?

Right fit matters.

This is a great fit if…

You lead a marketing team of any size
Your org runs on EOS (or something like it)
Leadership and marketing keep talking past each other
You're tired of "spray and pray" marketing
You want to hold your team — and vendors — accountable
You're ready to stop guessing and start planning

This probably isn't for you if…

Your Facilitator

Michelle Tresemer

Michelle has spent 20+ years helping marketing teams stop flailing and start executing. She’s worked with 140+ clients, earned her doctorate in Education from USC, and developed the DCFAI framework from years of watching smart teams make the same avoidable mistakes.

She’s not here to tell you what to do. She’s here to help you figure it out — with a framework that sticks.

EdD, USC MBA BA Advertising 20+ Years 140+ Clients

You deserve a plan that actually works.

Book a half-day DCFAI workshop and leave with the framework, implement on your own, or become an implementor yourself! Finally get your marketing running like a system — not a fire drill.

Not sure if this is right for your team? Let’s talk first.

If this sounds interesting, let's meet.

Fill out the form below and we’ll see if it’s a good fit. Again, we’re happy to talk through the pros and cons of your options.