Stop guessing.
Start leading your marketing.
The DCFAI framework gives your marketing team a shared language, a clear direction, and a plan they can actually execute — in one focused half-day session.
THE PROBLEM
Your team is busy. But is the work actually moving the needle?
Most marketing teams are trapped in an execution loop — cranking out tactics, responding to requests, launching campaigns — without ever stepping back to ask: does this connect to what we’re actually trying to accomplish?
And when leadership gets frustrated? They don’t know how to articulate what’s wrong. So they start dropping new ideas after every ProVisors lunch, wanting to “look like Apple,” or chasing what the competitor just posted on LinkedIn.
There's a reason marketing feels squishy. You don't have a framework.
When everyone on the team (and in leadership) is looking at marketing through the same lens, decisions get easier, priorities get clearer, and the work actually gets done. That's what DCFAI does.
The DCFAI Framework
Five questions that change everything.
DCFAI is a marketing operations framework built around five diagnostic questions — from vision to execution. It works for a single campaign, a quarterly plan, or a 5-year strategy. Same framework. Every horizon.
Do you know what you're trying to do?
Everything starts with a clear vision rooted in your organizational goals. Without this, your team is taking shots in the dark — and burning budget doing it.
Have you set aside the time and money to do the thing?
A vision without a budget and a timeline isn't a plan — it's wishful thinking. Leadership must commit real resources, or the rest is theater.
Do you have your ducks in a row?
Your target markets, brand message, and product positioning need to be locked in before you touch a single tactic. Focus eliminates the noise and points every effort in the same direction.
Are you executing the right mix of tactics — or just what you know how to do?
Once the foundation is solid, your team identifies which tactics and tools will move the needle toward your goal — not based on habit, hype, or whoever recommended something at the last conference.
Are you willing to look honestly at what worked — and go again?
Iteration only works when your team has the psychological safety to call out what didn't work. Otherwise you just do the same thing next quarter with a different slide deck.
What You Walk Away With
This isn't a lecture. It's a working session.
By the end of the half-day, your team leaves with more than ideas. You leave with a shared framework and a clear plan for what’s next.
Is This Workshop For You?
Right fit matters.
This is a great fit if…
- You lead a marketing team of any size
- Your org runs on EOS (or something like it)
- Leadership and marketing keep talking past each other
- You're tired of "spray and pray" marketing
- You want to hold your team — and vendors — accountable
- You're ready to stop guessing and start planning
This probably isn't for you if…
- You want a quick fix or a silver bullet
- Leadership isn't willing to be in the room
- You're not ready to honestly assess what's not working
- You already have a framework everyone actually uses
Your Facilitator
Michelle Tresemer
Michelle has spent 20+ years helping marketing teams stop flailing and start executing. She’s worked with 140+ clients, earned her doctorate in Education from USC, and developed the DCFAI framework from years of watching smart teams make the same avoidable mistakes.
She’s not here to tell you what to do. She’s here to help you figure it out — with a framework that sticks.
Your team deserves a plan that actually works.
Book a half-day DCFAI workshop and leave with the framework, the language, and the plan to finally get your marketing running like a system — not a fire drill.
Not sure if this is right for your team? Let’s talk first.
Pricing varies based on team size and location but starts at $2500 for a virtual session.
If this sounds interesting, let's meet.
Fill out the form below and we’ll see if it’s a good fit. Again, we’re happy to talk through the pros and cons of your options.
