

Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
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Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
We know you’re no stranger to the idea of a target market, but if you can’t answer some or all these questions, your marketing strategy could be a costly exercise in futility.
Content paralysis goes hand in hand with campaign failure. Learn how to fix content paralysis with a positioning statement and value messaging strategy.
If you aren’t immediately clear on what your tactics are supposed to accomplish, it’s likely they are out of sync with your objectives, strategy, and goal.
Recognizing and correcting symptoms of misalignment can make a huge impact on your business’s success.
As marketers, we want to hear what our customers are saying. Who better to ask than your sales team who talks to your customers everyday?
The only marketing framework that provides both fractional CMO leadership AND hands-on execution training with a proven process for clarity and accountability to level-up your marketing.