Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
March 22, 2022
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Post Archive
Sales Marketing Alignment
Do You Really Know Your Target Audience?
We know you’re no stranger to the idea of a target market, but if you can’t answer some or all these questions, your marketing strategy could be a costly exercise in futility.
July 1, 2021
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How to Move on from Content Paralysis
Content paralysis goes hand in hand with campaign failure. Learn how to fix content paralysis with a positioning statement and value messaging strategy.
July 1, 2021
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How to Realign Goals & Tactics
If you aren’t immediately clear on what your tactics are supposed to accomplish, it’s likely they are out of sync with your objectives, strategy, and goal.
June 30, 2021
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Symptoms of Sales and Marketing Misalignment
Recognizing and correcting symptoms of misalignment can make a huge impact on your business’s success.
April 30, 2021
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Want to know your customers? Ask your sales team.
As marketers, we want to hear what our customers are saying. Who better to ask than your sales team who talks to your customers everyday?
April 16, 2019
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