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Remember, digital marketing is so much more than just social media. To leverage digital marketing we want to mix and match tactics to reach our

As a business you probably know your income and your expenses. In digital marketing there are some numbers we want to keep an eye on

You’ve probably done this exercise before, but I’d like to revisit it with a twist. Think about your ideal customer and fill out the details.

Let’s talk about tech. What do I mean? I mean the software, apps, integrations, websites, extensions, widgets, plugins, etc you use to run your business.

Why do I need to know all of this? You might ask, but Michelle, why do I need to know all of this? Can’t I

Why This Program When you work in an office you tend to pick up little bits of information from those around you. You are learning