What are Marketing Rocks?
If you’ve heard of EOS® (Entrepreneurial Operating System) you have probably heard about those Rocks that everyone is talking about in the EOS Toolbox™. Well, they’re not just some cool-looking paperweights. They can actually help improve your marketing game in some major ways!
For starters, Rocks can help you and your team stay laser-focused on your marketing goals. No more aimlessly wandering around trying to figure out what to do next. With Rocks, you’ll know exactly what needs to be done to get your marketing mojo working.
Plus, Rocks make everyone on the team accountable for their own marketing goals. When everyone has a specific goal to own, it’s like everyone is on their A-game all the time. No more slacking off or passing the buck.
Rocks also give you clarity on what’s working and what’s not in your marketing strategy. This way, you can make smart, data-driven decisions on how to improve your tactics and get even better results.
And let’s not forget that assigning specific marketing goals to team members with Rocks promotes ownership and engagement. This means you’ll have a team that’s ready to take on the world and make some major marketing magic!
Overall, incorporating Rocks into marketing strategy can lead to better performance, greater accountability, and improved outcomes. It’s no wonder that Rocks have become a fan favorite in the EOS Toolbox™, and why they should be considered by any company looking to take their marketing efforts to the next level.
How to Use EOS Marketing Rocks
If you’re running on EOS® you know how to use Rocks for your Quarterly meetings. We’re big fans of EOS® and are frequently asked for ideas on what marketing Rocks would look like.
Below are some marketing Rock ideas for your company. Ready for you to copy, paste, and adjust as needed.
We’ve organized these quarterly EOS Rocks by Leadership, Management, and Execution functions. Be sure to check back as we’re adding more all the time!
We hope this saves you time and keeps you focused on your marketing foundations.
Want all the samples in one place? Download the entire swipe file and copy what you need! Check back as we are always adding more!
(Last updated 03/09/23)
Rock Examples for You to Use
Leadership Rock: Craft Your Vision Statement￼
Your vision statement guides absolutely all marketing decisions (and beyond)....Get the Rock »
Leadership Rock: Define your marketing KPIs and marketing Score Card
KPIs are how you track your progress to your vision....Get the Rock »
Leadership Rock: Define core marketing metrics
We're talking about creating core metrics so you can be...Get the Rock »
Leadership Rock: Build your marketing budget
We're talking beyond having your chart of accounts...we're talking about...Get the Rock »
Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s...Get the Rock »
Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content,...Get the Rock »
Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep...Get the Rock »
Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if...Get the Rock »
Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts...Get the Rock »
Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with...Get the Rock »
Management Rock: Create brand cheat sheet and teach staff how to use it
Your brand messaging, tone, values, colors, logo usage, fonts, etc....Get the Rock »
Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority...Get the Rock »