Marketing Execution Strategist & Foundations First™ Co‑founder | Michelle translates marketing strategy to tactical marketing operations. She is a passionate and down-to-earth consultant, teacher, and coach helping clients leverage skill sets and budgets to effectively reach their goals. Among her many certifications: Google Analytics, HubSpot certifications in content and inbound marketing, SEMrush certifications in content marketing and SEO, SharpSpring CRM Silver certification, and Agile Marketing certified. She is also a frequent speaker and podcast guest.
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Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.