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KPIs and KPI targets should be quantifiable, particular, dynamic, and worth tracking. Tracking them efficiently is key to visualizing your progress and measuring your success.
KPIs are how you track your progress to your vision. What are the 1-3 marketing metrics your CEO can look at to know your marketing is on track?
Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you
Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re
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