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Here are the top mistakes I’ve seen businesses make over the years when outsourcing their marketing to agencies, freelancers, fractional CMOs, and maybe even the CEO’s niece that needs college credit.
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you
Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re
If you had budget to build a marketing team with 5 FTEs, who would you pick for your team? Politics aside, what skills would you really want?
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