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Marketing Rock - Build Your Content Strategy
Michelle Tresemer

Execution Rock: Build a content marketing strategy

When it’s done right, content marketing can increase your sales and transform customers into brand advocates. But teams just getting started can often find themselves overwhelmed and wasting resources on content that doesn’t perform.

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Marketing Rock: Setup Tracking
Michelle Tresemer

Execution Rock: Set up marketing tracking

Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.

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