Marketing Rocks for your Quarterly Meetings
How to Use EOS Marketing Rocks If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re
March 22, 2022
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Post Archive
Resources
Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
March 22, 2022
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Management Rock: Create brand cheat sheet and teach staff how to use it
Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
March 22, 2022
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Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
March 22, 2022
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Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
March 22, 2022
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Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
March 22, 2022
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Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
March 22, 2022
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Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
March 22, 2022
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Management Rock: Create staff & vendor onboarding process
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
March 22, 2022
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Leadership Rock: Build your marketing budget
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
March 22, 2022
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