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What are Marketing Rocks? If you’ve heard of EOS® (Entrepreneurial Operating System) you have probably heard about those Rocks that everyone is talking about in
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
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