

Marketing Rocks for your Quarterly Meetings
How to Use EOS Marketing Rocks If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re
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How to Use EOS Marketing Rocks If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.
We’re talking beyond having your chart of accounts…we’re talking about forecasting your marketing spend for the next year.
The only marketing framework that provides both fractional CMO leadership AND hands-on execution training with a proven process for clarity and accountability to level-up your marketing.