Before you hire, before you outsource your marketing, before you overhaul your website...
Get Focused, Strategy‑Driven Control Over Your Marketing
With our proven process you get the leadership and guidance of a fractional CMO and practical one-to-one execution training for your team to get the job done.
Marketing Assessment & Strategy
We build a marketing strategy that supports your vision (and reality) with our proven process to uncover your biggest opportunities.
Strategy-Driven Tactical Roadmap
We design a sustainable path forward with strategy-driven tactics, prioritized to support your goals. No fluff.
Execution Training & Guidance
We guide you through implementing your tactical roadmap with one-on-one training and coaching to level up your entire team.
Our clients tell us that...
Scattered & unsure sounds like:
- I am paying an agency, but I don’t know what we’re getting for it.
- I feel like I’m throwing away money.
- Tactics, resources, and staff are just all over the place.
- Marketing doesn’t understand the sales team and their needs or goals.
- I feel like I'm micromanaging everything in marketing.
- I simply don't feel good about what marketing is doing.
- We’re making decisions from our gut instinct, not data.
- I’m paying for a bunch of marketing tools, and I don’t know what they are or if they are doing us any good.
- We're doing a lot, but I definitely wouldn't call it strategic.
We've been there.
We recognize growing pains.
We’ve spent 8 years developing a proven process to fix the root of most major marketing problems…and it’s not because you aren’t posting on social media enough.
By working with over 120 companies across industries, we’ve figured out why some get stuck and waste money. We help solve those problems so companies can show up—and show up with confidence.
Thus, the Foundations First marketing program was born.
“We didn’t have a well-defined path forward to launch our marketing program in a strategic way. After our first meeting, expectations of what we were embarking on became clear….having a solid foundation to build from is invaluable.”
Dean Hill
President
VisibilEDI
“Our marketing efforts have gone from good yet misaligned to GREAT, synchronized and strategized!”
Tatum Garino
Communications Manager
Northlake Partners, LLC
How to get control of your marketing:
Program options
All programs start with:
Marketing Assessment & Implementation Roadmap
Marketing Assessment
Understand your business and marketing position. We dive deep into 20 foundational marketing elements to understand your company, industry, competitors, and where you stand in the marketplace. This uncovers your biggest opportunities.
Findings & Recommendations Workshop
What you’re missing and need to do to level up. This team workshop gets everyone on the same page about where you are and where you're going. We explain what we found in the assessment, why it matters to you, and answer questions to ensure the path ahead is clear.
Implementation Roadmap
How to align resources and tools around your vision. Align all efforts with your detailed, transparent plan to keep everyone accountable and focused including tasks, due dates, assignees, and priorities. Just follow the roadmap.
Get the job done with the support you need...
Take the reins and self‑implement
Self-implement with our templates and tutorial videos.
Self‑implement with a little help from us
Get access to your fractional CMO and/or technical marketing trainer up to 15 hours to be used over 3 months.
We guide your team through implementation
Implement with strategic coaching for leadership and execution training for your team.
Assessment & Roadmap
Assessment & Roadmap
We dive deep into 20 foundational marketing elements to build your strategy and implementation roadmap.
Team Workshop
We guide your team through your assessment findings and your custom implementation roadmap to make sure everyone is clear on priorities.
Assessment & Roadmap
+
Fractional CMO & Team Training
Assessment & Roadmap
We dive deep into 20 foundational marketing elements to build your strategy and implementation roadmap.
Fractional CMO Guidance for Leadership
6 months of one-on-one leadership support with a Fractional CMO.
Implementation Training to Level Up the Team
6 months one-on-one training for your marketing person or team from an execution strategist to level up marketing skills.
Assessment & Roadmap
+
Executive Leadership Mastermind
Assessment & Roadmap
We dive deep into 20 foundational marketing elements to build your strategy and implementation roadmap.
6-week Marketing Training & Mastermind Program
We'll guide you and other executive leaders (limit 4 per cohort) through the marketing foundations that drive the biggest opportunities.
Meet some of the brands we love working with:
Free Guide:
5 Signs You Have Critical Cracks in Your Marketing Foundation
...and what it might be costing you.
- 5 symptoms to watch out for
- What it's costing you
- How to start plugging the cracks
Download Your Free Guide:
Start fixing your marketing foundations right away and stop wasting time and money on tactics that simply aren't working.
That’s right! No form to fill out. We just want you to have the info. We’re cool with anonymous downloads.
