Execution Rock: Define your content marketing KPIs
Not all content should be measured by the same metrics. Instead, think strategically about each piece of content and decide what you need from it.
October 10, 2023
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Post Archive
Marketing Rock Samples
Execution Rock: Build a content marketing strategy
When it’s done right, content marketing can increase your sales and transform customers into brand advocates. But teams just getting started can often find themselves overwhelmed and wasting resources on content that doesn’t perform.
October 10, 2023
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Marketing Rocks for your Quarterly Meetings
What are Marketing Rocks for Businesses Running on EOS? If you’ve heard of EOS® (Entrepreneurial Operating System) you have probably heard about those Rocks that
March 22, 2022
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Execution Rock: Set up marketing tracking
Tracking is often overlooked, but it should be a priority across the organization. Make sure everyone is clear on the definition of “conversion” for example. Sounds basic, but we see it missing all the time.
March 22, 2022
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Management Rock: Create brand cheat sheet and teach staff how to use it
Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
March 22, 2022
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Management Rock: Create strategic partner nurture process
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
March 22, 2022
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Management Rock: Create product descriptions
Product descriptions are critical to all marketing and sales efforts but rarely developed properly.
March 22, 2022
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Management Rock: Create SLA for sales & marketing alignment
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
March 22, 2022
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Management Rock: Competitor analysis process
Documenting a process to analyze the competitive landscape will keep you tuned in to the marketplace before you get left behind.
March 22, 2022
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Management Rock: Prioritize your target markets
If there is a clear target market hierarchy then content, events, and ads for the primary target market will take priority.
March 22, 2022
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