Your brand messaging, tone, values, colors, logo usage, fonts, etc. are not helpful if they only exist on a remote hard drive that no one has easy access to.
Strategic partners are incredibly valuable. They provide qualified leads with shorter sales cycles because the lead came from a trusted partner.
Marketing should support sales. But this can only happen if there are clear communication expectations between the two department leaders.
This Rock ensures everyone understands how you do things, what’s important, what the non-negotiables are, what quality looks like, etc.