
Be Unapologetic About Your Vision and V/TO™
I recently had a conversation with a friend who told me about his IKEA nightmare. After assembling, and reassembling, a piece of furniture three times,
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I recently had a conversation with a friend who told me about his IKEA nightmare. After assembling, and reassembling, a piece of furniture three times,

Leverage the mindset of the visionary to keep marketing tactics focused.

Your vision statement guides absolutely all marketing decisions (and beyond). What does your future look like? Define that in your Vision.

Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you

Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re
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