

Brutal Opinion on Marketing KPIs
If you can’t hire and fire off your KPI, it’s not a real KPI. It’s just an interesting core metric.
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If you can’t hire and fire off your KPI, it’s not a real KPI. It’s just an interesting core metric.
Leverage the mindset of the visionary to keep marketing tactics focused.
How to Use EOS Marketing Rocks If you’re running on EOS® (Entrepreneurial Operating System) you know how to use Rocks for your Quarterly meetings. We’re
How to use your marketing department check up: Below are the basic marketing items every company should have in place. This is by no means
The marketing challenge As a fractional CMO, the most common roadblock I see is a lack of direction. A lot of tactics are happening, but they
Map your decisions to yourmarketing strategy. For any marketing decision, run through your strategy map to make decisions faster, stay on track, and win at
Getting to the Why of Marketing I’m in my element when I get to talk about how to help business owners who are struggling with
Shortly after the COVID-19 pandemic hit in 2020, businesses were either thriving or struggling to survive. In the marketing world, it was easy to predict
Do you trust your marketing staff and vendors? I mean, really trust them. Think about it. When you ask about their marketing tactics, do you
Is your marketing department always on fire? Reactive mode happens to all of us at one point or another. When you’re in reactive mode, you’re
The only marketing framework that provides both fractional CMO leadership AND hands-on execution training with a proven process for clarity and accountability to level-up your marketing.