Shortly after the COVID-19 pandemic hit in 2020, businesses were either thriving or struggling to survive. In the marketing world, it was easy to predict how a company would weather the challenges. Businesses that often suffered the least already had a lean marketing program. They had clear purpose, direction, and objectives. They understood where they could cut their budgets and by how much. Most importantly, they had data to back those decisions. Alternatively, businesses that struggled were those who scrambled to figure out what to cut and how. Why? Because it’s extremely difficult to make budgetary decisions without any data.
In her interview with Howard Wolpoff of Daily Ad Brief, our founder Michelle Tresemer explained how vital data and clear objectives are to businesses. And she would know. Michelle, who has been a tech and marketing geek since the dawn of MySpace, has been in the industry for 20 years. We recently celebrated her 10-year anniversary of being a business owner and entrepreneur.
Helping CEOs find their purpose is Tresemer’s purpose
For the past 10 years, our fearless leader dedicated herself to developing systems to train and coach CEOs, founders, and VPs on how to look at marketing differently. In her interview, Michelle revealed how companies were willing to pay her lots of money to fix their marketing. Unfortunately, these companies didn’t have any data to back their claims that something was broken to begin with. Michelle admitted how it never felt right to take money from businesses that had no real reason to give it to her in the first place.
Getting back to basics is the framework of Foundations First Marketing
Our founder isn’t your average marketer. Rather than simply taking money from companies, Michelle has made it her goal to stop businesses from spending their money. You read that right. Our marketing champion argues that to have a successful marketing department, companies need to stop spending so much marketing money. Rather, she insists that executive leadership teams must first determine why they are doing what they’re doing, and what their goals are.
The future of marketing is more successful and less wasteful
Looking ahead, Michelle predicts that companies will use the lessons learned from the pandemic to guide their decisions. Leadership teams will realize how much money they throw away on tools that aren’t bringing in business or sales. By educating themselves, they will shut down what’s not directed at their target market and focus on what is.
The face and the future of marketing has changed since the beginning of the pandemic, but it is the perfect time for companies to reevaluate their marketing strategies. Watch Tresemer’s entire interview to discover more industry insights and learn what sets her apart!