Using Strategy to Dispel Marketing Myths

Digital marketing strategies change quickly. In the wake of the COVID-19 pandemic, the strategies seem to change at light speed. These changes brought about a host of advice, misconceptions, and silver-lined promises.

To help business owners navigate through all the noise, 16 fellow digital marketing experts and I were interviewed by UpCity to debunk the most common digital marketing myths of 2022.

Be strategic to ensure your brand’s success

Business owners are constantly bombarded with tough decisions: How often, if ever, should I blog? How much should be automated? Do reviews really matter? Should we prioritize voice search?

No matter where you look, someone always has a different opinion on what you should or shouldn’t do. It’s confusing. I get it. Keep in mind the advice you receive isn’t always well meaning. Besides that, it’s not a one-size-fits-all approach.

Digital marketing is complex and complicated. It can be challenging to navigate around all the channels. Many businesses think they need to have a digital presence everywhere. That’s not the case. You just need to be where it makes sense to dedicate resources.

Here are the main takeaways I shared with UpCity to help businesses determine a focus:

• Doing more won’t always net you more results
• Don’t do more, do different
• Be strategic where you spend your time and money
• Start with your vision
• Each decision you make should get you closer to your vision

When it comes to cutting through the noise and moving forward with your digital marketing strategy, you’ve got to have the right resources. Check out UpCity’s blog to learn more about how to determine a focus and dispel marketing myths.

Don’t take my word for it – take a look at what other marketing experts are saying.